• THE GIVEAWAY •

The Giveaway is an ongoing project whose aim is to draw attention to the role of shopping in our society, the social and economic machinery which lie behind it, and subcultures cultivated by it. “You Can Have Something Nice Too”, is the first suite in our series.  The Giveaway, was installed on the sidewalks of Center City Philadelphia in September 2002. The installation was photo and video documented. Six carts were installed, some were taken away after 1-2 days, the longest lasted 2 weeks on 16th and Walnut Street.

In collaboration with Josh Kline, 2002.

THE GIVEAWAY _J.KLINE_L.RYWELSKI_©2002

 


The Giveaway

A collaboration between Josh O.S Kline and Liz Rywelski. 2002

Shopping is a defining characteristic of modern culture; it is a way for people to express themselves as individuals and define distinctions from peers, and members of other classes.

The Giveaway is an ongoing project whose aim is to draw attention to the role of shopping in our society, the social and economic machinery which lie behind it, and subcultures cultivated by it. Just as automobile companies continually release new models and constantly update their product lines, The Giveaway will also release a range of products in a series of successive campaigns. These products will not be for sale. They will be left in public as a gratuitous gesture. Beautiful luxury products that you cannot buy, which do not form a direct part of any corporate marketing campaign, are offered for the taking. More importantly, these objects, and abstractions of principles in advertising, form the basis of campaigns, which advertise our ideals.

The first of these campaigns, is for the statement, “You Can Have Something Nice Too.” Instead of using the tools of advertising, (print ads, commercials, slogans, etc.) to sell products, we are using objects and products to sell ideas and statements. Turning these hollow objects, which symbolize waste, dressing them up as new products of desire, to give away in a gratuitous gesture.

The first suite in our series, The Giveaway, was installed on the sidewalks of Center City Philadelphia in September 2002. The installation was photo and video documented. Six carts were installed, some were taken away after 1-2 days, the longest lasted 2 weeks on 16th and Walnut Street.