• FLOWER ONE
FLOWER ONE, is a series of floral arrangements, “How Sweet It Is”, by Teleflora- an online wire service for florists. In FLOWER ONE, the order is always the same- one premium “How Sweet It Is” arrangement, the card is *hand* written and lists where the flowers originate from. The full installation displays many arrangements that are often very different from the online prototype. The local florist identity is removed from display as the installation maintains commercial appeal. While a local economy plays part in the arrangement received, the dissonance between what we think we are going to get- and what we actually get- performs within a global control network.
FLOWER ONE, facilitated by Liz Rywelski 2011
ONLINE ORDER PLACED:
Left: Installation image @ Anderson Gallery, FLOWER ONE series printed on perforated vinyl, mounted on mirror plexi, 10′ x10′
Below: examples of FLOWER ONE title cards