Portraits, Suites 1-4
The process behind Portraits isn’t complicated but it requires some reading. If you’d rather watch a short video about the in-store process- you can watch it here:
Still images in the video by Logan White and Liz Rywelski.
In Portraits, I’m a customer in Kmart seeking customer service in the women’s clothing department. I begin by telling a fictional story in order to inspire a response (as a medium) for what the best outfit for the day might be according to the woman I am working with. She chooses my makeup, accessories, shoes, and undergarments. With a $100 gift card I buy all of the items she chooses for me. Then dress in the fitting room where she will meet me to OK my look. After approval, I head to the in-store Olan-Mills portrait studio. During the portrait sitting I mirror the photographer as he/she directs me through standardized poses; like when and how to smile and where/how to position my eyes. I try to embody the photographers demeanor. After the portraits are taken I return to the fitting room, remove the clothes, and return them to reimburse the gift card for the next store. Two weeks later I return to the portrait studio to purchase the portraits chosen for me.
:: Portraits Suite Structure ::